Nokia recognised that a shift in innovation was taking place between Nokia and their consumers. Nokia make the best phones they can but their consumers then manage to make them work in ways that amaze and inspire with potential to change the world. The brief from Nokia was to create a platform that would allow them to highlight/celebrate the role of innovation and technology and encourage people to engage with their mobile in a more meaningful way.

Our approach was to create a movement away from “I/we want you to do” but towards “I/we want to be a part of this”, Open Box was a series of events and initiatives that would allow communities to come together and experiment innovate with technology.

The design celebrated the multitude of different perspectives and possibilities brought together with the common goal of advancement and exploration.


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